Ever since this video was released, I have been intrigued. I had never heard of Florence + The Machine before, but after one viewing, I knew I had to get their CD. After getting my hands on Lungs, I have had it on constant repeat. (That is, when I’m not listening to Archandroid and Flesh Tone, but that is a completely different story.)
Hours of listening later, I am happy to report that I am officially a fan. And this magnificent video only makes it better. The artistry is gorgeous, from the stars in her eyes to the pulsing of her heartbeat in the light-bulb.
About Florence + The Machine:
Florence and the Machine (sometimes stylised as Florence + the Machine) is the recording name of Indie Pop artist Florence Welch and a collaboration of other artists who provide backing music for her voice. Florence and the Machine’s sound has been described as a combination of various genres, including rock and soul. The band’s music has received praise across the music media before they gained mainstream success, especially from the BBC who played a large part in Florence and the Machine’s rise to prominence by promoting her as part of BBC Introducing.